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The interviewer asked: Without revealing any secrets...

Without revealing any secrets, can you talk a bit about your company's concept of "High Fidelity Story Telling?"

No BUZZ. No BEES. Or story sharing as a business driver

Creating BUZZ while accumulating images and gathering sentiments. What could be grander?

We have a storytelling track record.

Imagine if you began the process of uncovering you story; the language for your story, the images for your story NOW... in three weeks you could be story sharing with indelible results.

Storytelling takes guts.

The University of Toronto Research brochure for the Office of the VP won GOLD in the 2010 CASE ll Competition* and the University of Guelph Report to Donors wins BRONZE. Here is the University of Toronto RESEARCH brochure.

Don't read the words - look, instead, at the visual story you present.

How would your customers describe your brand personality?  Ask several people across your organization to describe how your customers see you. Is your truth aligned with your vision?

Imagine a customer relationship founded on truth, shared values, and your unique proposition. Here is a story:

You need more than oxygen and water to survive.

Of course being open and ready for business each and every day is critical to your ongoing success, but every business, every organization, needs a continual flow of fresh ideas in the form of raw and refined creativity. Creativity is a life source for the longevity of your business, or more precisely, for the evolution of your business. What is the source of your creativity? How is it flowing into your organization, through your organization?

Step into our idea incubator

We tested the value of publishing a print newsletter each and every month. We called it NEED TO KNOW.

Storytelling will cement brand in the hearts and minds of your constituents

Stories are told to be retold. They are heartfelt and heart received. They involve, like any good story, the highs and lows, the near and the far of who you are, where you came from and where you are going. Stories are an amazing way to cement brand in the hearts and minds of your constituents. Brand story, brand culture, brand proposition – these are the clarified outcomes from uncovering and sharing your stories. Storytelling is good for business. Storytelling produces hard outcomes.

Shift thinking and great things are possible.

To avoid closure, head office of a manufacturing and assembly plant did something radical. As a result of this radical thinking they managed to:

Reduce accidents. 
Reduce absentees. 
Reduce turnover. 
Reduce customer complaints. 
And become the most productive assembly facility of five, after being first considered for closure.
 

HOW? By implementing what can only be described as a SOFT initiative:

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