For almost 30 years, DUO Strategy and Design has offered award-winning strategy and design. You will see it in our portfolio of brand building, strategic marketing, and inspiring design. With constantly evolving new ways to market, communicate, test, and share. I invite you to get to know us.
DUO.CA’s suite of services
1. Building your brand story.
We get you and your leaders to the essence of your brand personality with a shared vision of your organization. We do this by discussing stories and debating words and images to uncover what is really true for your organization. With your input and agreement on words and messages, we present the kind of imagery that most powerfully marries with your story – this will give you the key ingredient for all future marketing communications to make a recipe for success.
2. Photo essays
Imagine a series of photographs that represent all aspects of your story - with little need for written description. Their style and message can colour your brand and bring it to life. We have been shooting and producing these photo essays for years – for use in annual reports, web sites, academic planning documents, kick-off campaigns, and as a means to share our own stories.
3. Defining you in a short movie
Our short movies define who and what. We artfully combine video, images, and animation to bring a branding story script to life. Typically, these movies are no longer than 1.5 minutes. We also create longer movies to link to short introductory ones for depth and detail.
4. Infusing your web site with fresh material - regularly
We swoop into your organization for two days, taking pictures and making video clips. We then critique your existing materials and web site and offer suggestions. We then spend two days in production. At the end of four days, we will provide you with new web content and make recommendations for new and modified collateral material. Ideally, you should do this every four months to infuse your web site with fresh and relevant content and for an expert review of your marketing materials.
5. Imagery is key to brand personality
You have found a way to bring people to your web site – but can you keep them interested? Before reading, people simply look and feel. Your visuals have the biggest impact on how visitors take in your beliefs, promise, and what and how you deliver. Let us provide you with a strong visual presence – one that will have visitors staying to experience your brand personality and your proposition.
6. Interactive on-line community builder
We are now launching a web traffic-building application for our branding-story model. It will be customized and interactive so people can upload stories and photos to your web site in specified categories. Not only will you gain powerful assets, in the form of photos and stories, you will also have begun a fantastic community building process that can be done every six months. Search engines seek out this activity, so you will also enjoy better placement in web searches.
7. Fundraising campaign with High Fidelity Story Telling
Are you planning a fundraising campaign or a re-launch of your brand? You can take it to the bank when you use DUO.CA’s High Fidelity Story Telling to launch your brand personality, your story, your very reason for being/doing/serving. This method is a moving and memorable way to embrace each of your audiences. We will create, tell, and share your story using our time-tested method that leverages images, words, and syntax – to create your ASK. What’s amazing about this process is that the effort is cumulative. You can build out the story and re-launch with every subsequent campaign.
Almost 30 years of award-winning design. How do we do it? Our process for building out your brand story.