Gauging our contribution
DUO.CA attended The Change Foundation's Capstone Summit to support our client and to gauge how an audience of healthcare change agents would respond to our work -- short movies incorporating our still and video photography.
1. This was not a 'dog and pony' show promoting The Change Foundation. It was part story, part solution sharing, both in aid of a better future for healthcare in Ontario. And if the Foundation and its followers have their way, that future will be sure to include story sharing and to encourage people to embrace new ways of working together. Amid the assembled were senior administrators from Toronto hospitals and beyond, government officials, academics and, of course, patients and/or caregivers from across the province who have informed the Foundation’s work for the past three years.
By its own measure, The Change Foundation is an influencer, a think tank organization who set out in 2011 to try something new that was missing in healthcare reform – the participation of patients and caregivers. So it funded, farmed and harvested a process of finding, asking, recording, sharing and publishing the results of that participation. So, in the end, it is actually those participating patients and caregivers who showed they can – and did -- influence healthcare in Ontario. The point, precisely, and the audience applauded.
2. We felt proud of The Change Foundation; privileged to have been part of their work over the years. It is so important to work with clients who do good work.
3. Measuring ourselves constantly: By attending the SUMMIT, we better understood the total scope of the enterprise and our part in it. We witnessed that our work served the client cause and leveraged the client brand through the recording and sharing of their stories via short movies, photo essays and the web.
4. Did we leave the SUMMIT knowing that we could do even better? Yes. As a matter of fact, we welcome a debrief with the Foundation to discuss where to go next and suggest where to let go. How to improve our best work. How to make the most of those stories and use them in multiple ways across social media to reach more people. How to make the learning and sharing more available to more organizations by rethinking technology platforms and access points.
Finally, the true test of a project well done is how we share the project, share the results and share the thinking behind it all. In doing so, we become - inescapably – spokespeople. We become an outlet for stories, recounted with spark and sincerity. This work lets us love what we do and do what we love.
Video 1: https://youtu.be/FIXeIkcDaOg
The Change Foundation is an influencer, a think tank organization who set out in 2011 to try something new that was missing in health care reform – the participation of patients and caregivers. So it funded, farmed and harvested a process of finding, asking, recording, sharing and publishing the results of that participation. So, in the end, it is actually those participating patients and caregivers who showed they can – and did -- influence health care in Ontario. The point, precisely and the audience applauded. The PANORAMA panel was The Change Foundation's own advisory panel and at this event they were being recognized for their time and contributions to the larger project...a better future for healthcare in Ontario. Video one set the stage for a sharing of all the ways PANORAMA had made an impact.
Video 2: https://youtu.be/cAWtOOKX01A
In video two the panel share their parting advice to the system and The Change Foundation acknowledges each panel member's contribution. Could it be a new day and a new way to organize health care in Canada? We think so.