Connect with others unforgettably
Thank you for your superb art direction, incredible counsel and attention to detail. The calendars and the online report are extraordinary. You guys have done a knock out job.
Wendy Turner, Stewardship and Donor Relations, University of Guelph
Our suite of services is based on one of the most powerful communications devices in existence: storytelling.
It’s just after the Second World War. A young Japanese man watches his community struggle with a severe gasoline shortage. His neighbours are forced to make lengthy bicycle rides to work and back. The young man decides to make a small engine, with empty gasoline cans, and attach them to his neighbor’s bicycle. The neighbours love it. Then the village loves it. The man’s name: Soichiro Honda.
This young CEO loved opera, and thought it would be wonderful if he could hear the music he loved, privately, in a manner that it sounded like he was right there in the concert hall. So he gave his transistor radio department a challenge – could they develop something to help him enjoy his opera? So they did. It was small, steel playback machine: The Sony Walkman.
A sous chef, a door-to-door salesman, a British military intelligence spy whose cloak and dagger colleagues included Cary Grant, David Niven, Noel Coward and Roald Dahl, becomes one of the world’s best-known advertising professionals: David Ogilvy.
There are brand stories everywhere. Some classic, some barely known, some forgotten, and some, sadly, never told. But whether we know these stories or not, the truth is every brand has a story because every person has a story. The critical thing is these stories need to be told because they are powerful, inspiring, timeless and unique.
We are a group of brand storytellers who believe your brand story is a powerful, evocative tool that is important to you, your core leadership, employees, stakeholders and consumers. A brand’s heartbeat needs to be heard. Its skin needs to be touched. Its smile needs to be seen. Its story needs to be captured and articulated to remind us, inspire us, teach us, and tell all our stakeholders where its going.
Our role is to dig deep within your organization, feel your passion, peel away the layers and articulate your story in a unique and memorable manner. We believe that telling your story will be the proverbial pebble you toss into the water. It will ripple through your brand universe, working in concentric circles, stirring your core leadership, employees, stakeholders, investors and everyone who touches or will touch your brand.
Our suite of services:
1. Brand Storytelling
Just as you have a story, so does your brand and organization. Think of it as a book that has a story, a point of view, characters, tone, manner, and imagery. The difference between a classic, and just another book, is idea and delivery. Our role is to listen to your ideas via your leaders, to distill your brand personality, offering and goals, and arrive at your Brand Truth. Once we have an agreement on your Brand Truth, we use a combination of words and images to deliver that Truth, to your target in a memorable manner.
2. The Photo Essay
Your brand or corporate vision has been a journey. It’s a path you’re still walking. Picture a Essay which documents this story with photographs, visual cues, anecdotes, treasures you picked up along the way. The Photo Essay gives your brand a three dimensional quality. Character that people can touch, feel and identify with. Perfect for adding dimension to an annual report, building a website, for creating planning documents or helping your business associates understand more about you. After all, to know where you’re going, people must know where you come from.
3. The Short Film
It’s the classic elevator pitch as a movie. Usually, anything between one and two minutes is all you need to define who you are or what your brand is about. Using some of the best people, experts in video, animation, sound and editing to deliver an abridged version of your brand story. Should the brand or the idea require more time, a few quick links to longer, more detailed segments of your story can be created.
4. Hitting the Refresh button on your website
While we spend a huge amount of time looking at other sites, when was the last time you looked at your own? We physically enter your organization for a couple of days, take new photographs, shoot short video clips, chat with both senior and junior employees. We then assess your existing site and offer suggestions on how to make it more attractive to visitors. Once we have your buy-in, we spend a couple of days in production and give you a total makeover. Ideally, you should do this every four months to infuse your web site with fresh and relevant content.
5. Imagery by Design
We listen, research, test and then we use a combination of words and images to deliver your message, your opportunity, to your target audience in a memorable manner. You may have the best business plan, the smartest idea, or the best intentions, but if you don’t captivate your audience, you’re on the back foot. Nuanced imagery and design doesn’t merely keep people interested, it says a lot about your brand character. And your brand character has to encompass not just words and strategies, but colours, fonts, and pictures all working in perfect harmony to deliver your Brand Truth and no less than that.
6. Engage community via your blog - with absolute regularity and consistency.
We are the culture curator for our clients, clients like Monforte Dairy. This means that month-over-month, we produce photo essays, written stories and small movies. This effort speaks to people who invest, it speaks to people who purchase product – who want to understand how the the values of the company translate to the environment while producing remarkable products. This effort brings the community closer, so that when the company wants to share, to celebrate, to fundraise for a favourite charity, they know that their community is beside them. This effort is also ideal for alumni affairs and fundraising. In fact, every organization will feel the benefits of publishing authentic, nuanced story each and every month.
7. High-Fidelity Story Telling
This is our unique, proprietary application, designed to ensure that your brand story surrounds your target in the most obvious - and the most unexpected places. Perfect for fundraising campaigns or brand launches, this method engages and embraces your audience with a series of mages, design elements, movies, key words and phrases in different media venues. These venues could be an event, an installation, print piece, viral video, your website or an email campaign. The idea is to penetrate the layers of commercial over-exposure, with realism, honesty, and universal and relevant brand truths. And deliver those truths in a High Fidelity manner your target will feel in their gut and in their heart.
We are business storytellers. We immerse ourselves in your narrative. We peel back the layers 'till we get to your Brand Truth. And only then do we deliver that Brand Truth to your target and stakeholders in a unique, relevant and memorable manner.
Imagine if you began the process of uncovering your story >