Unleash the Power of your brand

DUO Strategy and Design Inc.  
We are the Brand Rebuilders.

DUO.CA helps you revitalize your brand by clarifying, [unsticking] and breathing life into your brand proposition, your brand story and your brand culture. This is not a soft expense. Clarity reaps rewards, financial and otherwise. Brand clarity feeds your reputation, identifies your authentic personality, demonstrates integrity, increases longevity and is a discernible competitive advantage as it creates a quality benchmark against which your competition is also measured. 

The process of revitalizing and the ongoing effort to maintain brand energy need not be expensive but it does need to be conscious and purposeful.

When a 'thank you' is a heartfelt thank you and a 'please' is a genuine please, it comes from the authentic you - genuine, authentic, sincere. Having an authentic voice, living and working and demonstrating beliefs by example, and telling stories that celebrate the people you care for and about... this type of sincerity will earn you heart space with your audience. People are very generous and even forgiving when they know you are 'real' and 'true'. A brand-building exercise looks at your origin, your challenges, your hopes and dreams and embeds these into your brand culture and story.

Energy resonates. Who you are is brand. How you do what you do is energy. Energy is attractive. People tend to want to stand close to those that are energetic and passionate. Are you energetic and passionate about what you do?

Prosperity is the saving of time to fulfill your needs. Consciously rebuilding your brand and establishing your brand platform for your employees and for your audiences saves time by streamlining the effort and having the stories, materials and propositions in place and available for anyone and everyone who needs to know. This is a not a soft expense - this is an investment in proposals, advertising, team building and partner relationships.

Take a dose of brand proposition, brand story and brand culture and add a dash of wow! ideas. Add some triple bottom line for good measure. Your brand will not only be unstuck, your brand will be beloved, chosen first and retained over the long haul.

We are the Brand Rebuilders. We reveal your stories, we dust off your proposition and we refresh the ideas behind the essence of your organization.

DUO.CA has had the opportunity, and the great pleasure, of producing unforgettable story for and about our clients.  The result is arresting, unique and profound. Sales, Marketing, Investor Relations, Human Resources, Recruitment, Business Development and Donors are inspired by a single High Fidelity effort – a story of you that can be revealed as an event, and an installation and a print piece, as a small movie, on your web site – to re-launch and support your brand proposition. Story breaths life and vitality into your brand. I would be delighted to show/tell you about High Fidelity in person. I welcome you to contact me directly: ncamps@duo.ca

Be unforgettable.

You choose how you want to proceed:

1. See what incredible work we do when we work collaboratively, with open sharing and a huge dose of trust. Trust induces risk-taking and mold-breaking. Open sharing encourages the taking of one recipe and modifying it back and forth for a collective win. Collaboration brings innovation — where all of the best ideas align for spectacular results. In fact, 'collaboration is the new innovation'.  Or
2. We talk, we research, we explore, we test – presto – project is presented to you. Next step the project is produced and delivered for spectacular results.

DUO's Mission Critical: To change forever how business communicate - to the extent that we impact our clients and all those who make contact with our clients. To always love what we do. To constantly innovate. To learn, at least, one new thing each day.

DUO Strategy and Design Inc. is a recognized strategy and brand builder with award winning graphic design. Recognized for our strategic mindset and for innovating beyond what is the expected norm - for results.

Put us on your team
i. DUO only takes on projects where we can provide results - we refer to this as chasm avoidance.

ii. DUO employs one of the most fail-safe methods of learning and verifying that exists: the Audit. The Audit process might look like this:

1. Engage and Listen to the stakeholders
2. Create an Audit that speaks to opportunity
3. Present the Audit to stakeholders as a way to clarify and prioritize objectives
4. Share the consensus in a Debrief document distributed to stakeholders
5. Use the Debrief document as a Discussion Paper
6. Use the Debrief as a basis for the Strategic Communications Plan

iii. We provide the marketing communications expertise – in one of two ways: We work with your V.P. or Director of Marketing or we can provide the services of V.P. or Director of Marketing on an outsourced basis. Producing a Marketing Communications Plan and Budget, holding brainstorming meetings with your teams, auditing your stakeholders and/or decision makers to ensure that you are focused on the same end goals – these are all ways DUO can work with you.

How do your audiences know YOU?
Do your audiences know YOU for your beliefs, your successes, for your contributions to date? This is an opportunity to communicate using storytelling. We can help you tell your story so that people feel they know you, so that the knowing of you translates into trust and buying decisions.

Do you have a new service, new product, or business change to convey? That is an opportunity to make news, to publish your story and to command attention using storytelling. We have a great deal of experience in legacy marketing - drawing a line in time that celebrates change, an idea, a conviction - all the milestones of your story.

Do you want to evolve a brand from scratch or attach values and principles to an existing brand? We can help you create a unique graphic identifier and then begin brand building so that values, character and stories marry with your icon in the minds of your audience. Sometimes brand building requires us to implement full scale Audits and Focus Groups and sometimes we execute design based on our own research – which would involve conversations with your people.

We invite you to talk to us about your opportunity. Email ncamps@duo.ca

Imagine that we start this journey and three months from now you have reframed thinking: you are driving the decision to choose you, to buy from you, to refer you, to work for you, to donate to you. What does that feel like?