Report to Donors 2010
This 2010 Report to Donors is a testimony to the character and legacy and promise of the place, the University of Guelph. This report was designed to truly be a 'Thank You' to Donors and friends [As opposed to marketing, selling, or asking for more donations...] It's the kind of report that promotes pride-of-place in Alumni, Donors, Partners... The print report is a very fast read whereas the companion web site full of supporting stories. What is interesting about using story in this way, is that the brand proposition must be set, established, and alive and well in the minds of the client and the audience.