Life in 2027

Client: 
Research at the University of Toronto
Project Info: 

This RESEARCH report for the University of Toronto was a collaborative effort in every way. We had produced the past three issues of the Research report with award winning results each time. This time, however, we wanted to move the project from world renowned U of T researchers in high impact metaphorical photos to lesser known researchers to showcase the Research 'thinking', the Research 'culture' at U of T.  This new report would be read, considered and remembered for the ideas and the thinking. The featured researchers responded to a series of questions about how their research today might impact tomorrow. The text that resulted encouraged the project with every successive interview. The accompanying photographs are portraits taken in a carefully considered backdrop - somewhere/somehow that was relevant to the individual researcher. The client at the University of Toronto, the individual participants, the photographers and DUO as strategist/art director/designer worked together in a kind of dance that produced "a very interesting read" that is "as instructive as it is interesting" also "a true leadership piece".  We invite you to request a copy as PDF or print.

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