Products and Positioning in print

The Manulife Reinsurance Overview document is as much a product brochure as it is a report of the Manulife view in the current economic climate. Today Manulife is very much the company founded by Sir John A. MacDonald all those years ago. Manulife is risk-adverse and fad-free. By holding steadfast to those early beliefs, Manulife has the staying power. The challenge is how to exemplify steadfast beliefs in a graphically fresh report year after year -- for six years now DUO and Manulife have managed to do just that.