Senior B2B operator.
Content systems
at the center.
A senior operator for B2B content systems. Fractional engagements, or specific services. Run by Justin DeMarchi in Toronto.
Ways to work with DUO
The work changes when the angle does. A different light, a different room, a different weight to what mattered yesterday.
A senior operator for B2B content systems.
DUO specializes in content systems and workflows for B2B companies. The setup varies by stage, market, and team. The common need is consistent: support that can get up and running fast, with high independence.
That shapes the service structure. Fractional engagements for ongoing senior work, specific services for targeted needs, Content Lab for AI-powered content systems.
The through-line is storytelling. Extracting what matters about your business and building systems that surface it consistently.
Justin DeMarchi · Toronto
Services.
One fractional engagement and a short list of specific services. Each scoped and priced.
Fractional operator.
Ongoing senior support shaped to your stage and team. Strategy, content systems, and AI workflows. Hands-on support, embedded two to four days a week. Minimum three-month engagement. Scoped on a discovery call.
- 02
AI-built web presence
Modern web presence on a lean AI stack. Marketing sites, SEO and GEO content pipelines, rapid landing and service pages.
/ projectfrom $5,000Enquire → - 03
In-person video pipeline
Organizing high-quality short-form video for social. Starting at eight videos a month.
/ monthfrom $4,000Enquire → - 04
Coaching
Sixty-minute working session on content, storytelling, positioning, workflows. Follow-up notes.
/ session$200Enquire →
Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.
Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.
Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.
2021–2026
Writing from inside the work.
The fractional trap, and the quiet way out of it.
Most fractional engagements fail for the same structural reason. It has nothing to do with the work, and everything to do with the meeting on Tuesday.
Why founder content rarely sounds like the founder.
A short defense of the interview. Against the templated post, the thread generator, and the strategist who has never met the operator.
An agent is a teammate with a bad memory.
Notes from six months of shipping custom AI workflows inside B2B teams. Where they earn their keep, and the four places they consistently do not.
A weekly letter on content, tools, and AI workflows.
One piece of writing, sent Thursday mornings. Read in five minutes. For operators building B2B content systems.