your personal brand is quiet.We put it
to work.
- Input
- 2–3 hours of your time a month
- Output
- a presence tuned to your buyer
your best materialstays hidden.
The way you explain the problem. The decision that cost you something. The thing you end up telling every prospect in month three. It comes out in sales calls, board meetings, and conversations with your team, and then it stays there.
Meanwhile the people deciding whether to trust you are looking you upand finding a résumé.
business runs on trust, andtrust is built before the meeting.
Convincing doesn’t happen on the call. By the time someone books time with you, they have already decided you were worth an hour. That decision got made somewhere you weren’t.
Time
Your founder brand competes with payroll, hiring, ops and customer calls. It is the long-term work that keeps losing to whatever is urgent today.
Consistency
Three posts in a good week, then six weeks of silence. You treat it as a sprint, then your attention gets sidetracked.
Craft
You have the expertise and the stories. Turning them into a post or a clip that is on brand is a different skill, and a separate job.
how I turn your thinkinginto consistent presence.
Two to three hours a month from you, for two to three posts a week, across written, graphic and video. The system runs on live calls, so you never have to arrive with a content plan.
See the full operating system →You show up & share your thinking
A live call every two weeks. Recorded for clips, and our time to define the messaging and develop your founder voice.
I manage the production
Written posts, video clips, branded graphics. Mixed media, so you meet people at different stages of knowing you.
You approve, it ships
Everything goes through you before it reaches anyone else. Approved posts publish on a set cadence, to your account.
“It’s way more efficient than doing it yourself and generates a superior output.”
Creating authentic and insightful unscripted content while speaking into a camera is very difficult for most people. Justin’s relaxed, conversational approach makes it easy to get out key messaging in a way that doesn’t seem contrived.
“Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.”
Armin Baig · Director of Sales & Marketing, Kritik
“Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.”
Dan MacGregor · Co-Founder & CXO, Nexxiot
“Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.”
Nick Jones · Co-Founder, Classet
your name ison every post.
A company page is a marketing channel. Your profile is not. Investors read it. Customers read it. Whatever goes up there attaches to you, and to the company by extension.
So the objection I hear most is “I don’t want to give up my voice.” You keep your login. You connect your account to the scheduler yourself, so I never see your messages or your notifications. Every post comes out of your own words on the calls.
the person you meetis the person who does it.
I run the conversations, develop the angles, write and review the work, and stay close to the business. No account manager, no junior writer, nobody learning on your account.
Nine years inside B2B teams across SaaS, IoT, ed-tech and AI, plus government communications. DUO is the practice I built out of that.
Justin DeMarchiFounder, DUO · Toronto
two to three hours a month,for a presence that compounds.
$2,500 USD a month for one founder or executive. $5,000 for a leadership team of two or three.
See what is included →twenty minutes is enoughto know if this fits.
No deck, no pitch. I ask what you are working on, you tell me what has been getting in the way, and we both find out quickly whether it is worth doing.
Book a 20-minute call →