Senior content, run end to end.
A senior B2B operator embedded in your team, owning the system that turns ideas into published content. Strategy, production, and distribution, run end to end, without the cost or ramp of a full-time hire.
Run by Justin DeMarchi · Toronto
Trusted by founders & operators
Content is a priority. The function to make it isn’t built.
No owner
The founder is the bottleneck. Content waits on whoever has a spare hour.
No system
It ships in bursts, then goes quiet. Nothing repeatable, nothing that compounds.
No senior judgment
Freelancers execute briefs and agencies advise at a distance. No one owns what ships.
One operator owns
your content
end to end.
A Content Operator owns and runs the B2B content function end-to-end. Strategy, voice, production, distribution, and the judgment for what ships and when. Senior judgment at the front and the back; AI accelerates the volume in between.
Embedded means I show up inside your organization. The work happens with you, not at a distance.
The four things you’d weigh this against.
Scroll to compare →
| DUOFractional Operator | Full-time hire | Agency | Freelancers | Do it yourself | |
|---|---|---|---|---|---|
| Cost | $5k–$10k / month, no overhead | Six figures, fully loaded | Monthly retainer | Cheap per piece | Free, until the silence costs you pipeline |
| Time to start | Shipping within weeks | Months to hire, then ramp | Weeks, through onboarding | Fast, but piecemeal | Whenever there's a spare afternoon |
| Senior judgment | Senior, hands on the work | Senior, if you land the right one | Proven systems, juniors on the work | Executes the brief you write | Yours, on top of everything else |
| Owns the function | End to end | Yes | Runs the process at arm's length | No, you stitch it together | You are the function |
| Your voice | Built, documented, kept | Eventually | Their house style, not yours | Varies by who writes it | Yours by default |
A full-time hire is six figures and months away. Agencies stay at arm’s length, freelancers need managing. A fractional operator owns the whole function end to end, for a fixed monthly fee.
The whole content function running, owned end to end, without a full-time hire on the books.
AI does the volume.
The operator owns the judgment.
Every step runs the same way. Systems move fast underneath. Senior judgment decides what actually ships.
- 01
Extraction
Pull the thinking out of your head and your team's.
The systemAI-assisted interviews and transcription capture raw material at volume.
The operatorKnowing which threads are worth pulling, and what's actually worth saying.
- 02
Editorial strategy
Decide what to make, who it's for, and why now.
The systemClaude clusters angles, drafts outlines, surfaces patterns across the material.
The operatorThe call on positioning, on what ships, and on what gets cut.
- 03
Production
Drafts get built fast, then held to a standard.
The systemClaude carries the first-draft volume across written formats.
The operatorVoice, accuracy, taste, and the final read before anything goes out.
- 04
Creative production
Words become mixed media. Graphics, video, design.
The systemAI accelerates clips, captions, graphics, and repurposing across formats.
The operatorDirects the look, briefs and manages the designers and editors, holds the quality bar.
- 05
Distribution
The work ships on a rhythm and reaches the right people.
The systemScheduling, formatting, and cross-posting run on automated rails.
The operatorChannel judgment, timing, and what each piece is really there to do.
- 06
Iteration
Read what happened, then adjust.
The systemPerformance is gathered and summarized into a clear picture.
The operatorReading the signal, cutting what isn't working, doubling down on what is.
You work directly with the person running it.
I’m Justin DeMarchi. I run DUO and lead every engagement personally, embedded in your team, not handed to a junior or an account layer. Nine years inside B2B tech teams across North America and Europe, plus three years in political communications. The throughline: the work runs on senior judgment.
Book a discovery call →“Justin helped us position our brand as a trusted authority, providing real value through one of the top-performing channels.”
Director of Sales & Marketing, Kritik
“Justin helped strengthen our global presence by clearly communicating differentiators in quality, innovation, and advanced asset intelligence.”
Co-Founder & CXO, Nexxiot
“Justin has a real talent for brand storytelling. He knows how to craft a narrative that resonates and makes your company stand out.”
Co-Founder, Classet
You’ll get the most out of this if:
- ·B2B companies, bootstrapped, self-funded, or Series A to Series C
- ·Content is a priority but the function isn't built out yet
- ·Lean teams that need senior judgment without a senior hire
- ·Founders or marketing leads who want to stop being the bottleneck
- ·Brands where editorial standards and AI-assisted production both matter
Probably not the right match if:
- ·Pre-product B2B. Find product-market fit first.
- ·Consumer brands. My experience is B2B.
- ·Teams looking for pure freelance execution without strategic direction.
- ·You expect big results in a short timeline.
$5,000 to $10,000 per month.
Anchored by scope and time commitment. Includes strategy and end-to-end ownership of production. Additional costs may surface on specific projects, discussed openly when they do.
Fixed monthly fee, invoiced monthly. No hourly tracking, no surprises. After we align on cadence, priorities, and scope, I send a proposal. If priorities shift, we rewrite the scope. Three-month minimum.
Common questions.
How is a Fractional Content Operator different from a fractional CMO?
A fractional CMO advises on team, strategy, and oversight. The work is leadership at a distance. A Fractional Content Operator owns and runs the content function from inside the team. Strategy and production both. Same level of judgment, closer to the operations. Most engagements run alongside an existing marketing lead, not replacing one.
Who's a good fit for an embedded engagement?
B2B teams running lean, founders pre or early Series B, or established teams that need senior judgment on content without making a six-figure hire. The economics work when you need senior-level decisions on what gets made and how it ships, but the role is too cross-functional for a single specialist seat.
How much time does this take from your team?
Less than you'd think. The point of an embedded operator is to remove decisions from your plate, not add to them. Expect a weekly check-in, monthly reviews, and async approvals on what's ready to ship. Beyond that, the work happens in the background.
Can we start smaller and expand?
Yes. Three-month engagements are the floor. If the fit is right and the work is compounding, we extend. If priorities change, we adjust scope together.
What happens if scope changes mid-engagement?
We reshape. Monthly check-ins keep scope and value in sync. The fixed monthly fee covers the agreed scope; meaningful changes get a new proposal before they land.
Book a discovery call.
Thirty minutes, no pitch. We map what your content function needs and whether this is the right fit.
Schedule it →